What makes wool so desirable?
Wool is a biodegradable and renewable resource produced using earth friendly methods. It is naturally durable, flame-retardant and resistant to soiling and crushing. High-quality wool can be dyed to create sophisticated and complex colors and wool simply looks better, longer. Wool ages better than any other fiber for the floor, developing a rich patina and subtle luster.
Wool is naturally resilient
Each wool fiber has a three-dimentional spiraling crimp that gives it a natural elasticity. This elasticity means that a wool fiber can stretch up to 30% more than its original length and then bounce back like a miniature spring. Natural resilience enables wool carpet to withstand all the day-to-day traffic you can give it.
Wool carpets and rugs are fire safe
Wool is the choice for areas that demand the most stringent flammability characteristhics. The natural structure of wool makes it flame retardant, difficult to ignite, and self-extinguishing.
Wool absorbs contaminants
Wool rapidly absorbs common contaminants from the air, improving the indoor air quality and helping you breathe easier. Wool will not re-release these contaminants back into the environment, even when heated.